The GC Fund Committee are delighted to announce that Heist are supporting the Lady Garden Campaign by donating 15% from each worldwide sale of their tights for a 48-hour period.
Starting on Valentine’s Day, they are using flowers to help raise awareness of our cause and spreading the word that women should not be too embarrassed to go to a doctor with concerns about their vagina.
Heist is on a mission to disrupt the underwear industry and innovate. They say:
“Where do we fit in? Well, we didn’t do away with the gusset for nothing! At Heist, we put an understanding of the female body at the heart of our design process – our tights are designed to be seamless and breathable, keeping your “lady garden” comfortable all day.”
They are asking women to buy a pair of Heist tights between 14th (00:01 GMT) and 15th February (23:59 GMT) which will make a 15% donation to the Gynaecological Cancer Fund.
As part of their campaign they are asking everyone to “take to Instagram to work the Lady Garden signature pose (in your Heist tights, obviously), and #loveyourlegsandladygarden. Get creative with the flower emoji – or a bouquet – and remember to tag @heiststudios and @gynaecancerfund”
Our grateful thanks to Heist for supporting our cause.