CARA DELEVINGNE FRONTS THE 2016 LADY GARDEN CAMPAIGN

30 August 2016

Cara calls hers ‘Randy Jackson’, what do you call yours?

Cara Delevingne, sister of Gynaecological Cancer Fund Committee member, Chloe Delevingne and Poppy Delevingne, is fronting this year’s Lady Garden Campaign and has appeared on the cover of the Sunday Times Style Magazine (28 August), wearing just a Lady Garden hooded sweatshirt.  

Cara has also put this powerful cover image on Instagram to spread the message about how vital it is that women are aware of the symptoms of gynaecological cancers. When sending it, she said how thrilled she was to have appeared on the magazine cover ‘for a cause that is so important’.

The magazine article is timed to tie in with Gynaecological Cancer Awareness Month, which starts on 1 September, and also with the launch of the 2016 Lady Garden Campaign, supported by Topshop.

Last year’s campaign was a huge success in raising awareness, supported on Instagram and Twitter by celebrity influencers including Alexa Chung, Rosie Huntington Whiteley, Ellie Goulding, Charlotte Tilbury, Kylie Minogue, Elizabeth Hurley and Emilia Fox. Within 24 hours of the launch, the celebrity Instagram images achieved a combined reach of over 40 million.

Not only was the campaign a huge success in terms of gaining celebrity support, but it has positively impacted gynaecological awareness. In fact, the Gynaecological Cancer Fund carried out a survey*, which discovered that since last year’s campaign, 81% of women are more aware of their gynaecological health and 59% are more aware of the symptoms of gynaecological cancers.

This year’s campaign will continue to raise awareness among young women about gynaecological cancer and its symptoms. These cancers – referred to as ‘silent killers’ because they are often diagnosed too late –- can be reduced radically in the generations to come if young women look out for the symptoms and are brave enough to talk about their bodies more.

The hoodie sweatshirt that Cara is wearing plus matching joggers were created in collaboration with TOPSHOP and Simeon Farrar of Black Score.

The Lady Garden collection, priced at £28 per garment, each will be available at selected TOPSHOP stores and at TOPSHOP.com – with 30% of the proceeds from the sale of each item going to the Gynaecological Cancer Fund.

 

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